Hundreds have scrambled to New York City’s SoHo District on Monday (Apr. 18) as Drake surprised fans by announcing a ‘Views’ pop-up shop, sponsored by Beats By Dre. The Toronto rapper sent out a tweet, informing fans to make their way to 135 Bowery Street for a “Compliments of the Company” pop-up shop. Much like the pop-up shop done for Drizzy’s 2013 album Nothing Was the Same, fans who make their way into today’s store will be able to get free merchandise promoting Drake’s forthcoming Views From the 6 LP due Apr. 29.
Opened at 4 p.m. this afternoon, there’s still time to make your way to the store as lineups have taken up a few blocks surrounding the area.