Last weekend, the already bustling SoHo District in New York City saw a new height of shopping frenzy as Kanye West opened his Pablo pop-up store. Located at 83 Wooster Street, the store was opened for 2 1/2 days, selling various Yeezy merchandise items including t-shirts, hoodies, sweatshirts, bomber jackets, hats, stylish denim jackets, and more.
Taking to Twitter on Tuesday (Mar. 22), Mr. West revealed the shop generated $1 million in sales. “They called me crazy and pointed fingers,” said Kanye. “But there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location!!!.”