The 54th Annual GRAMMY Awards - Backstage And Audience
Good news, the three finalists to perform at next year’s NFL Super Bowl halftime show have been chosen. Rihanna, Katy Perry, and Coldplay are the choices, with an announcement of the winner coming in the next few months. The bad news, the artist who gets picked may have to pay to perform.

The Wall Street Journal reports the NFL has notified the camps of Rihanna, Perry, and Coldplay, that some form of financial contribution in exchange for the coveted halftime slot.
“While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”
Previously, past artists to perform at the NFL Super Bowl such as Beyonce, Bruno Mars, Madonna, and Justin Timberlake, have done so for free. That platform provides a hike in sales for artists and expands their viewership as the Super Bowl is the most watched sporting event yearly.
“The impact is likely to be more significant for an up-and-coming artist such as Bruno Mars than for established stars such as Rihanna, Katy Perry and Coldplay, promoters say. Ms. Perry, for example, sold 92% of the tickets to the concerts she headlined from May to July, grossing more than $36 million, according to Pollstar. Rihanna grossed $141.9 million on 90 shows around the world in 2013; Coldplay grossed $171.3 million on 67 global dates on their last tour in 2012, according to Pollstar.”
For Super Bowl XLVIII this past February at MetLife Stadium in East Rutherford, New Jersey, Bruno Mars’ halftime show with The Red Hot drew 115.3 million viewers, more than the actual game between the Seattle Seahawks and Denver Broncos, which was a 43-8 blowout. Super Bowl XLIX takes place on February 1, 2015 at the University of Phoenix Stadium in Glendale, Arizona.